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From the category archives: Blog

Technology

How Online Marketing Expands Client Lists

When it comes to finding a lawyer, more and more consumers are turning to online searches to gather information and determine which attorney to contact. In an industry that formerly relied on word of mouth to expand, law offices are increasingly able to use online marketing to grow their practice. 

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4 Things Employers Need to Know About Social Media

4 Things Employers Need to Know About Social Media

A bad review or comment on social media platforms can quickly go viral. It is also nearly impossible to erase those less than desirable comments in most cases. This content can cause expensive lingering consequences for companies of all sizes. It can be even more devastating if it is posted by an employee–just look at the recent open letter to Yelp. Strategic thinking and a proactive approach is critical to navigate these sticky situations.

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What’s in a Name? Keys to Selecting a Name that Can be Protected

One of the first choices a new business must make is selecting a name for the company or its product.  A name is a lasting identification of a product or organization. Availability of the name may also be an issue with the Secretary of State and reserving a web domain. But, more importantly for many companies, is whether the name is eligible for federal trademark protection? Think SAND to find a name that will likely qualify for protection. What is SAND?

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To Certify or Not? The Breakdown of Cybersecurity Certifications

Are you a tech company that is considering a cyber security certification? Or, are you a company concerned that your vendors may be an access point for hackers?

If so, cyber security certification probably feels more like a murky alphabet soup. Every industry is different and there is no one size fits all answer. Certification maintenance also does not necessarily mean that the company is secure or even following all of its own policies. Here is the breakdown of what businesses need to know as they start the comparison – before investing time and money:

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What Start-ups Need to Know About Privacy Law

Many start-ups and small businesses are thriving with the accessibility of social media and big data. These platforms are built on the intentional collection and sharing of information that wasn’t previously affordable. In fact, there are some truly powerful possibilities that were beyond imagination just a few years ago. With power comes great responsibility. Thus, companies that are built on these rapidly evolving platforms need to think about the following to keep growing in the future:

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3 Big Risks When Employee’s Use Personal Phones for Work

Smartphones are now tiny computers that enable users to access multiple email accounts and systems. Nobody wants to carry two phones wherever they go and many have opted to use their personal devices for everything.

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What to Know About Insuring Your Intellectual Property

Insuring intellectual property can be complicate and expensive. This initial investment in the right policy for the specific needs can pay for itself. Here are a few things to think about when contemplating whether the hassle to obtain insurance for your IP is worth the effort:

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4 Technology Mistakes that Could Be Devastating (and how to fix them)

Business doesn’t stop when you leave the office. We all use technology to get things done. This mobility also comes with a price. Hackers often take advantage of the general lack of tech savvy to take what they want.

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4 Things a Lawyer Can Do in a Day

Ever wonder what your organization could do with a lawyer on site for just a day? Here are four game-changers that a Loop Legal lawyer might be able to deliver to a company on a lease for a single day:

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3 Ways to Avoid Common (but Serious) Business Mistakes

The first quarter may be over, but there is still time to reach your business goals in 2016. Just be careful to do so without getting distracted from critical steps to protect your business.

It is possible to work smarter and not just harder to reach those 2016 goals. Here are three ways to avoid some common business mistakes with serious legal consequences:

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